South Africa's motor industry marketplace

Connect every customer to their best next automotive outcome.

One trusted marketplace. Real signals. Better matches.

Henry Exchange centralises motor-industry data, demand and partner capacity in one end-to-end platform, matching each customer to the most relevant vehicle, finance route, product or service.

Join the Exchange See how your business fits

1M+historical applications
analysed

1M+vehicles
enriched

700,000unique customers
identified

3,500+dealerships
mapped

20,000+qualified, high-intent leads
per month and growing

The opportunity

The customer is often viable. The original transaction is not.

Valuable demand is lost when the first vehicle, instalment, lender, location or product does not fit. Henry keeps the opportunity alive by routing the customer toward a more suitable outcome.

Before Henry Exchange

Fragmented. Manual. Lost opportunities.

After Henry Exchange

Connected. Intelligent. Measurable outcomes.

The Henry Exchange data pipeline

Enterprise trust and control

Built for controlled data use across multiple tenants.

Henry Exchange supports partner participation without collapsing customer, institution and operational data into one uncontrolled environment.

POPIA-aligned controls
Consent, permitted use, data minimisation and accountable customer communication.
ISO 27001 in progress
Policies, controls, supplier governance, evidence capture and risk review are being formalised.
Secure tenant isolation
Controlled boundaries, role-based access and separation between partner environments.
Consent management
Track when, how and for what purpose customer permission was captured and used.
Audit trails
Maintain a traceable record of communications, routing decisions, partner responses and outcomes.
Encryption and access control
Protect sensitive information through encryption and role-based access to authorised users.

Henry Insights

See the exchange operating, not just the claims.

A decision-ready view of connected signals, partner routes and marketplace scale. Illustrative charts are explicitly separated from supplied platform metrics.

Henry Insights

Operating view

High-intent lead run-rate

Illustrative monthly progression anchored to the supplied 20,000+ current run-rate

Partner network shape

Seven active partner types in the supplied marketplace model

Conversion flow

The five supplied workflow stages

1
IngestCollect demand signals
2
UnderstandEnrich customers and vehicles
3
MatchIdentify relevant routes
4
ConvertManage fulfilment
5
LearnCapture the outcome

Partner routes

The outcomes Henry Exchange is designed to support

Partner	Marketplace role
01 · Dealerships	Match customers to suitable stock and dealer capacity.
02 · Loan providers	Route viable customers toward an approved funding structure.
03 · Rent-to-own	Offer an alternative path to vehicle access.
04 · Lead providers	Keep viable demand active when the first route fails.
05 · VAPS & insurance	Add relevant protection and value-added products.
06 · Workshops	Meet service-ready local demand.
07 · Financial health	Create a route back toward future vehicle access.

Platform scale

Log scale keeps unlike magnitudes legible without implying a funnel

Marketplace topology

Structural view of the seven supplied partner types

One marketplace. Multiple partner outcomes.

Henry Exchange is built around the role each partner plays.

Choose your role to see how the exchange works for your business.

Receive finance-ready customers, not unqualified enquiries.

Henry Exchange connects dealerships to customers who are actively looking for a vehicle and have a viable funding route. Opportunities can be matched by vehicle need, affordability context, location and dealer capacity.

Live demand

Access hot, qualified and time-sensitive vehicle demand

Stock matching

Match customers to suitable stock and price bands

Less waste

Reduce time spent on low-intent or unfunded leads

Funded outcomes

Track response, customer progress and funded outcomes

Join as a dealership20,000+ qualified leads routed every month

Platform capabilities

Everything required to run the opportunity end to end.

One operating layer covering distribution, intelligence, communication and geography.

Marketplace

Distribute relevant opportunities to multiple providers while preserving a controlled customer journey.

Qualified leadBest-fit matchFunded deal

Digital twins

Create connected views across customer, vehicle, application, dealership and partner information.

Insights

Understand demand, location, vehicle mix, affordability context, funnel performance and conversion leakage.

Campaign management

Segment demand, launch campaigns and manage progress from qualification through to a converted outcome.

Workflow

Manage consent, communication, partner responses, customer handovers and operational follow-up.

Geolocation

Match customers to dealerships, workshops and service providers based on practical geographic reach.

Native communications

Every customer conversation in one operational view.

Henry Exchange is natively integrated with WhatsApp, SMS, phone calls, email and in-app messaging, allowing partner teams to manage customer communication from a single unified timeline.

Unified timelineOne customer journey across every channel